EMOTIONS ARE
Georgia
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GEORGIA

Where the Caucasus Meets the World

Tucked between the Greater Caucasus mountains and the Black Sea, Georgia is one of the world’s oldest civilisations and one of its best-kept secrets. Its 8,000-year winemaking tradition, ancient script, and labyrinthine medieval towns coexist with a vibrant modern capital, world-class cuisine, and some of the most dramatic mountain landscapes on earth.

From the ochre-roofed old town of Tbilisi to the glacier-crowned towers of Svaneti, from the vineyard-draped valleys of Kakheti to the subtropical coast of Adjara — Georgia doesn’t just invite you to visit. It invites you to feel something.

THE MOUNTAINS

Svaneti & the Caucasus

No landscape prepares you for Svaneti. Medieval defensive towers rise from village rooftops against a backdrop of permanent glaciers and 5,000-metre peaks. The UNESCO-listed village of Ushguli, one of the highest inhabited settlements in Europe, sits at the end of a dirt road that winds through valleys where wolves still roam and ancient customs endure.

To the east, the military highway to Kazbegi winds through the Dariali Gorge past roaring rivers and clifftop monasteries. At journey’s end, the Gergeti Trinity Church perches impossibly above the clouds at 2,170 metres — one of the most photographed spots in the entire Caucasus.

WINE & FOOD

8,000 Years in the Making

Georgia is the birthplace of wine. Eight millennia ago, in the valleys of what is now Kakheti, the Neolithic inhabitants of this land pressed grapes into clay vessels called qvevri — an unbroken tradition recognised by UNESCO as part of humanity’s intangible cultural heritage.

Today, over 500 indigenous grape varieties grow nowhere else on earth. The supra — Georgia’s legendary feast — is where this culture comes alive: tables laden with khachapuri, khinkali, and countless dishes, presided over by a tamada (toastmaster) whose toasts weave together history, love, and philosophy in one continuous poem.

TBILISI

A City That Lives at Night

The Georgian capital sprawls across both banks of the Mtkvari River, its old town a warren of wooden balconies, sulfurous bathhouses, and domed Orthodox churches. But Tbilisi is far from a museum piece. Its creative scene — galleries, record shops, experimental restaurants, and the legendary Fabrika cultural hub — pulses with the energy of a city that is rapidly becoming one of Europe’s most compelling destinations.

At night, Tbilisi transforms. The fortress of Narikala glows above the illuminated dome of the Metekhi Church while below, the restaurant terraces of Abanotubani fill with conversation and the soft clink of glasses filled with amber-coloured rkatsiteli. It is a city that rewards the curious and lingers long in the memory.

THE BLACK SEA COAST

Adjara & Batumi

Where the mountains finally release their grip, Georgia meets the Black Sea in the subtropical region of Adjara. Batumi — once a sleepy Soviet resort town — has transformed into a striking architectural experiment on the water’s edge, where glass towers and botanical gardens border ancient fortress walls and pebble beaches.

Drive south along the coast and the road narrows through lush, rainforest-green hills to Gonio, where a Roman-era fortress guards the estuary of the Chorokhi river. North of Batumi lies the Mtirala National Park — one of the wettest places in the Caucasus, a place of moss-draped ancient forests that feels utterly unlike anywhere else in Georgia.

“Georgia doesn’t just invite you to visit. It invites you to feel something.”

— Emotions Are Georgia